:root{--purple:#713183;--purple-light:#8b49a0;--purple-dark:#5a2768;--lilac:#dcace8;--lilac-wash:#fbf3fe;--blue:#007acc;--orange:#e37f01;--teal:#78c0a8;--ink:#333333;--ink-soft:#555555;--white:#ffffff;--grey-50:#f8f9fa;--grey-100:#ededed;--border-subtle:rgba(0, 0, 0, 0.125);--font-sans:"Open Sans", "Calibri", -apple-system, BlinkMacSystemFont, "Segoe UI",
    Roboto, sans-serif;--wrap:1080px;--wrap-narrow:760px;--radius-btn:0.5rem;--shadow-sm:0 4px 6px rgba(0, 0, 0, 0.1);--shadow-md:0 4px 12px rgba(0, 0, 0, 0.12)}*,*::before,*::after{box-sizing:border-box}html{scroll-behavior:smooth}body{margin:0;font-family:var(--font-sans);font-size:1.125rem;line-height:1.7;color:var(--ink);background:var(--white);-webkit-font-smoothing:antialiased}h1,h2,h3{color:var(--purple);line-height:1.25;font-weight:700;margin:0 0 .6em}h1{font-size:clamp(2.1rem,4.5vw + 1rem,3.4rem);letter-spacing:-.01em}h2{font-size:clamp(1.6rem,2.5vw + .8rem,2.3rem);margin-bottom:.8em}h3{font-size:1.25rem}p{margin:0 0 1.1em}a{color:var(--blue);text-decoration:none}a:hover{text-decoration:underline}.wrap{width:100%;max-width:var(--wrap);margin:0 auto;padding:0 1.5rem}.narrow{max-width:var(--wrap-narrow)}.lead{font-size:1.2rem;color:var(--ink-soft)}.eyebrow{text-transform:uppercase;letter-spacing:.08em;font-size:.8rem;font-weight:600;color:var(--orange);margin:0 0 .9rem}.btn{display:inline-block;font-weight:600;font-size:1rem;padding:.8rem 1.5rem;border-radius:var(--radius-btn);border:2px solid transparent;cursor:pointer;transition:all .25s ease;text-decoration:none}.btn:hover{text-decoration:none;transform:translateY(-2px);box-shadow:var(--shadow-sm)}.btn-sm{padding:.45rem .9rem;font-size:.9rem}.btn-primary{background:var(--purple);color:var(--white);border-color:var(--purple)}.btn-primary:hover{background:var(--purple-light);border-color:var(--purple-light)}.btn-outline{background:0 0;color:var(--purple);border-color:var(--purple)}.btn-outline:hover{background:var(--purple);color:var(--white)}.btn-onbrand{background:var(--white);color:var(--purple);border-color:var(--white)}.btn-onbrand:hover{background:var(--lilac-wash);border-color:var(--lilac-wash)}.btn-onbrand-outline{background:0 0;color:var(--white);border-color:rgba(255,255,255,.7)}.btn-onbrand-outline:hover{background:rgba(255,255,255,.12);border-color:var(--white)}.cta-row{display:flex;flex-wrap:wrap;gap:1rem;margin:1.6rem 0 1.1rem}.cta-centre{justify-content:center}.estate-bar{background:#43464c;color:#f0f0f0;font-size:.82rem}.estate-inner{display:flex;align-items:center;justify-content:space-between;min-height:38px;padding-top:.35rem;padding-bottom:.35rem;gap:1rem}.estate-bar a{color:#f0f0f0;text-decoration:none;display:inline-flex;align-items:center;gap:.4rem}.estate-bar a:hover{color:var(--lilac);text-decoration:none}.estate-left{display:flex;align-items:center;gap:1.1rem}.estate-right{display:flex;align-items:center;gap:1.2rem;text-transform:uppercase;letter-spacing:.04em;font-weight:600;font-size:.75rem}.estate-ico{width:.95em;height:.95em;flex:none}.estate-shortlabel{display:none}.estate-menu{display:none;position:relative}.estate-menu>summary{list-style:none;cursor:pointer;text-transform:uppercase;letter-spacing:.04em;font-weight:600;font-size:.75rem}.estate-menu>summary::-webkit-details-marker{display:none}.estate-menu[open]>summary::after{content:""}.estate-menu>ul{position:absolute;right:0;top:calc(100% + .35rem);z-index:30;min-width:200px;margin:0;padding:.4rem 0;list-style:none;background:#43464c;box-shadow:var(--shadow-md);border:1px solid rgba(255,255,255,.12)}.estate-menu>ul li a{display:block;padding:.5rem 1rem}.estate-menu>ul li a:hover{background:rgba(255,255,255,8%)}@media(max-width:1200px){.estate-full{display:none}.estate-shortlabel{display:inline}}@media(max-width:767px){.estate-right{display:none}.estate-menu{display:block}.estate-hide-sm{display:none}}.site-nav{position:sticky;top:0;z-index:20;background:rgba(255,255,255,.96);border-bottom:1px solid var(--border-subtle);backdrop-filter:none}.nav-inner{display:flex;align-items:center;justify-content:space-between;gap:1rem;padding-top:.7rem;padding-bottom:.7rem}.nav-brand{display:flex;align-items:center;gap:.65rem;color:var(--purple);font-weight:600}.nav-brand:hover{text-decoration:none}.nav-mark{background:var(--purple);color:var(--white);font-weight:600;font-size:.85rem;padding:.3rem .5rem;line-height:1;letter-spacing:.02em}.nav-title{font-size:.98rem;color:var(--ink)}.nav-links{display:flex;align-items:center;gap:1.4rem}.nav-links a{color:var(--ink);font-size:.95rem;font-weight:500}.nav-links a:hover{color:var(--purple);text-decoration:none}.nav-links a.btn{color:var(--white)}.buy-dropdown{position:relative}.buy-dropdown>summary{list-style:none;cursor:pointer;user-select:none}.buy-dropdown>summary::-webkit-details-marker{display:none}.buy-dropdown>summary::after{content:"";display:inline-block;width:0;height:0;margin-left:.5rem;vertical-align:middle;border-left:.28rem solid transparent;border-right:.28rem solid transparent;border-top:.32rem solid}.buy-menu{position:absolute;right:0;top:calc(100% + .5rem);z-index:40;min-width:230px;background:var(--white);border:1px solid var(--border-subtle);box-shadow:var(--shadow-md);overflow:hidden}.buy-menu a{display:block;padding:.7rem 1rem;color:var(--ink);border-bottom:1px solid var(--border-subtle)}.buy-menu a:last-child{border-bottom:none}.buy-menu a:hover{background:var(--lilac-wash);text-decoration:none}.buy-menu-title{display:block;font-weight:700;color:var(--purple)}.buy-menu-sub{display:block;font-size:.82rem;color:var(--ink-soft)}section{padding:4.5rem 0}.band{background:var(--white)}.band-tint{background:var(--lilac-wash)}.band-brand{background:var(--purple);color:var(--white)}.band-brand h2{color:var(--white)}.section-note{color:var(--ink-soft);margin-top:-.4rem;margin-bottom:2rem}.hero{padding:4.5rem 0 4rem;background:linear-gradient(0deg,var(--lilac-wash),var(--lilac-wash))}.hero-grid{display:grid;grid-template-columns:1.15fr .85fr;gap:3rem;align-items:center}.hero-subtitle{font-size:1.3rem;color:var(--purple-dark);font-weight:600;margin-bottom:1.4rem}.hero-promise{font-size:1.2rem;font-weight:600;color:var(--ink);margin-bottom:.4rem}.hero-reframe{font-size:1.15rem;color:var(--ink-soft)}.hero-byline{font-size:.95rem;color:var(--ink-soft);margin-top:.4rem}.hero-byline span{display:inline}.hero-cover{display:flex;justify-content:center}.hero-cover img{max-width:100%;height:auto;box-shadow:var(--shadow-md)}.cover{display:flex;flex-direction:column;width:300px;max-width:100%;aspect-ratio:5/7;padding:2rem 1.8rem;background:var(--purple);color:var(--white);box-shadow:var(--shadow-md);border-left:6px solid var(--orange)}.cover-kicker{font-size:1rem;letter-spacing:.04em;opacity:.85}.cover-title{font-size:2.3rem;font-weight:800;line-height:1.1;margin-top:.4rem}.cover-rule{width:48px;height:4px;background:var(--orange);margin:1.2rem 0}.cover-sub{font-size:.95rem;opacity:.9;flex-grow:1}.cover-author{font-size:1.05rem;font-weight:600;margin-top:1rem}.thesis-claim{margin:2rem 0 0;padding:1.2rem 1.6rem;background:var(--white);border-left:8px solid var(--teal);font-size:1.35rem;font-weight:600;font-style:italic;color:var(--purple-dark)}.audience-list{list-style:none;padding:0;margin:0 0 1.6rem;display:grid;grid-template-columns:repeat(2,1fr);gap:.6rem 2rem}.audience-list li{position:relative;padding-left:1.6rem;font-weight:600;color:var(--ink)}.audience-list li::before{content:"";position:absolute;left:0;top:.65em;width:.7rem;height:.7rem;background:var(--purple)}.not-for{color:var(--ink-soft);border-top:1px solid var(--border-subtle);padding-top:1.4rem}.outcome-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:1.5rem}.outcome{background:var(--white);border:1px solid var(--border-subtle);border-top:4px solid var(--purple);padding:1.5rem 1.6rem;box-shadow:var(--shadow-sm)}.outcome h3{margin-bottom:.4em}.outcome p{margin:0;color:var(--ink-soft);font-size:1.02rem}.parts{display:grid;gap:2.2rem}.part-head{display:flex;align-items:baseline;gap:1rem;border-bottom:2px solid var(--lilac);padding-bottom:.5rem;margin-bottom:1rem}.part-label{font-size:.8rem;font-weight:700;text-transform:uppercase;letter-spacing:.08em;color:var(--orange);white-space:nowrap}.part-head h3{margin:0;font-size:1.3rem}.chapters{list-style:none;margin:0;padding:0;display:grid;gap:.9rem}.chapters li{display:flex;gap:1rem;align-items:flex-start}.ch-n{flex:0 0 2rem;height:2rem;width:2rem;display:flex;align-items:center;justify-content:center;background:var(--lilac-wash);color:var(--purple);font-weight:700;border:1px solid var(--lilac)}.ch-body{display:flex;flex-direction:column}.ch-title{font-weight:600;color:var(--ink)}.ch-desc{color:var(--ink-soft);font-size:.98rem}.author-grid{display:grid;grid-template-columns:160px 1fr;gap:2.2rem;align-items:center}.author-avatar{width:160px;height:160px;border-radius:50%;object-fit:cover;background:var(--white);box-shadow:var(--shadow-sm)}.author-clients{color:var(--ink-soft);font-size:1rem}.endorsements{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:1.5rem}.endorsement{margin:0;padding:1.4rem 1.6rem;background:var(--grey-100);border-left:8px solid var(--teal);font-style:italic;color:var(--ink-soft)}.endorsement cite{display:block;margin-top:.8rem;font-style:normal;font-weight:600;color:var(--ink)}.faq{margin:0}.faq dt{font-weight:700;color:var(--purple);font-size:1.1rem;margin-top:1.6rem}.faq dd{margin:.4rem 0 0;color:var(--ink-soft)}.closing{text-align:center}.closing p{font-size:1.2rem;opacity:.95}.buy-notes{font-size:.95rem;opacity:.8;margin-top:.6rem}.site-footer{background:#1f1f1f;color:#d8d8d8;padding:3rem 0;font-size:.95rem}.footer-inner{display:flex;flex-wrap:wrap;justify-content:space-between;gap:2rem}.footer-title{color:var(--white);font-weight:700;margin:0 0 .3rem}.footer-sub{margin:0 0 .6rem;opacity:.85}.footer-buy a,.footer-meta a{color:var(--lilac)}.footer-meta{max-width:380px;opacity:.85}.footer-legal{opacity:.6;font-size:.85rem}@media(max-width:860px){.hero-grid{grid-template-columns:1fr;gap:2rem}.hero-cover{order:-1}.outcome-grid,.audience-list{grid-template-columns:1fr}.author-grid{grid-template-columns:1fr;text-align:center;justify-items:center}.nav-title{display:none}.nav-links{gap:.9rem}.nav-links a:not(.btn){display:none}}